Brenda calls Wonder Lake, Illinois home, sharing it with her husband, Scott. Besides being a devoted
mom to two accomplished and talented women, Brenda finds joy in outdoor adventures, live music,
exploring new places through travel, and immersing herself in a good book. Passionate about giving back, she dedicates her time to volunteering with several organizations, believing that lending a hand
not only enriches the soul, but also creates a fulfilling life.
With over three decades of successful leadership in the nonprofit sector, Brenda A. Frederick, Founder
and CEO, is deeply dedicated to cultivating, inspiring, and empowering nonprofit professionals, teams,
leaders, boards, and organizations. Her unwavering commitment to excellence is centered on
empowering nonprofits to make a profound impact on the communities and memberships they've
been entrusted to serve.
Brenda possesses an intricate understanding of associations, nonprofits, and chambers, acknowledging the nuanced
balance required. She understands the importance of maintaining a mission-centered approach rather
than solely pursuing profit, giving precedence to stakeholders over shareholders, and ensuring
unwavering compliance with nonprofit regulations while embracing the most effective practices. Her
expertise lies in navigating these distinct aspects that set nonprofits apart. Every nonprofit is unique,
not only in its mission but also in its lifecycle. Whether your organization is in its inception, undergoing
a transitional phase, or well-established, Brenda possesses the expertise to guide your journey
towards sustained, long-term success.
Brenda offers a generous invitation to schedule a 30-minute complimentary discovery call.
This call serves as an opportunity to delve into Profound Leadership, our suite of services, and
acquaint yourself with our organization. It's a chance to explore how we can support you, your team,
your board, or your entire organization. There's everything to gain and nothing to lose.
Professional Membership and Designations:
ACC, Associate Certified Coach, International Coaching Federation
CEC, Certified Executive Coach, Center for Executive Coaching (ICF accredited)
IOM, Graduate of the Institute of Organization Management, US Chamber of Commerce
CNBC, Certified Nonprofit Board Consultant, BoardSource
Master Facilitator, Center for Executive Coaching
Strategic Planning and Execution Coach, Center for Executive Coaching
Memberships and Volunteer Positions:
Founder, McHenry County Nonprofit Professional Network
Member, International Coaching Federation (ICF
Member, American Society for Association Executives (ASAE),
Member, BoardSource
Member and Ambassador, Chain O' Lakes Area Chamber of Commerce
Board of Director, Independence Health and Therapy